Veronika Zamora Peru

The mountains of Peru are home to various micro-climates that all lend themselves to growing delicious coffee. Organic growing practices are standard procedure for Peruvian coffee, which is handpicked and carefully sorted for quality.

In 2020, Veronica took over managing the administrative operations of the family farm business from her father. She handles coordination and planning while her father continues overseeing cultivation. Since taking on this role, Veronica has continued growing a range of varietals including pacamara, bourbon, catimor and caturra on the thriving farm that was first planted in 2007. Veronica runs the administrative side of the farm operation with her family and has already demonstrated great skill for the coffee business.

We will continue to champion female producers more and more as our coffee sourcing program develops over the coming months, for more information on the context of female coffee producers head to our journal entry on our website.

In many coffee growing countries, the concept of women owning coffee farms is still uncommon and in some places, prohibited by government laws. Yet women contribute a staggering amount of the labour involved in producing coffee, from picking the cherries to hand sorting and processes. Supporting female producers and co-ops is crucial to eliminating the gender gap in coffee.

We’re here to help you make the most of your coffee, time, budget, experience and the equipment you have. Our team at HQ have developed recipes, suitable for any level of home brewing - from V60 to Aeropress, we've got you covered.