1% for the Planet

We are proud to announce that Earth Day 2024 marks the start of our 1% of the Planet membership. We are always trying to make positive changes when it comes to our impact on the planet and are so excited to be a part of this amazing partnership, pledging to donate 1% of profits to environmental change.

What is 1% for the Planet?

In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement. They wanted to create a way for businesses to hold themselves accountable for their environmental impact.

1% for the Planet was founded on the idea that a company has a responsibility in giving back for use of our planet’s resources, a statement that wholly aligns with our beliefs at Yallah.

What does that mean for us?

For us, certifications have always been a tricky thing. 1% is pretty much the only movement that we wholeheartedly support. It's transparent, doesn't marginalise, cost producers or require long approval times. Plus, it prioritises the planet and tackling climate change - need we say more?

Our membership is a sign of commitment to donate at least 1% of our profits to environmental organisations.

The idea is simple: We benefit from the resources we take from the earth, so it is our job to protect those resources not just for ourselves but for future generations.

To date, 1% for the Planet has certified over $620 million in donations to environmental causes. This number grows exponentially as our network grows each year—proving the power of collective action.

If you want to find out more about 1% for the Planet or their mission, visit their website.

April 22, 2024

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